Asset Marketing Options
- Asset marketing strategy depends on the strategic goal of the client.
- Price is generally key driver, however seller will weigh surety of closing against price
- Negotiated versus competitive sale
- Immediacy of sale (i.e. fire sale versus controlled process)
- Cash is king
- Tax implications
- Marketing options include
- Publicly announced engagements
- Press release
- Email and/or direct mail announcement to broad buyer market
- Data room - controlled access for active divestments
- Private engagements
- Personal email or call to targeted buyers
- Data rooms - controlled access for active divestments
- No public announcement
- No mention on public website